| Campaign Participants | Call to Action |
|---|---|
| Nurses | “Clean and safe care starts with you.” |
| Midwives | “Your hands make all the difference for mothers and babies.” |
| IPC leaders | “Empower nurses and midwives in providing clean care.” |
| Policy makers | “Increase nurse staffing levels to prevent infections and improve quality of care. Create the means to empower nurses and midwives.” |
| Patients and families | “Safer care for you, with you.” |