In 2011, IPS issued strategic objectives: a) to lead, shape and inform the infection prevention agenda; b) to generate and promote the evidence base for infection prevention, and c) to be the organisation of choice to sustain improvement.
The member survey found that equal proportions of members (39%) thought that use of Twitter would enhance and not enhance IPS. Implementation and on-going evaluation exercises were designed from this intelligence. In 2011, 1% of members stated that Twitter would serve a purpose. In 2013, 37% of IPS members were signed up to Twitter. Within 1 month the impact of the @IPS_infection Twitter account increased 2 and a half fold, (reach - 8,047 to 27,146 and impressions - 17,502 to 44,529 respectively).