Introduction
Attempts to increase hand hygiene compliance are complex and are - in parts - based on change of behavior. Especially the behavior of significant others (role models) was shown to be a strong motivator. While role models within the working environment are obviously the most important, some experts suggest that media and public display cannot be ignored.
Aim of the present study was to examine the display of “naked below the elbow”, which is considered a basic requirement for good hand hygiene in many countries, in sets of professional stock photos.