Focus Group | TARGET PROFILE | GENDER | LIFESTAGE/AGE | LOCATION |
---|---|---|---|---|
Group 1 | Parents with children between the ages 6 and 12 years | Female | Mix of life stages and age 25 to 60 years | Sydney CBD |
Group 2 | Parents with at least one child 5 or under (4 were first time parents) | Female | Western Sydney | |
Group 3 | Low SES • Annual household income to be less than $50 k • Highest level of education High School or TAFE | 4 x Female 4 x Male | Western Sydney | |
Group 4 | Long term migrants who speak Arabic at home | 4 x Female 4 x Male | Sydney CBD | |
Group 5 | Long term migrants who speak Chinese at home | 4 x Female 4 x Male | Sydney CBD |